Everyone is going gaga over Netflix’s new comedy series Santa Clarita Diet. However, Germany seems to be an exception.
The giant streaming service pulled the show’s graphic ads across the country after several complaints have been filed. The ads feature a dismembered finger coated in blood-colored ketchup and sprinkled with curry powder.
Apparently, it is suggestive of the popular German sausage dish currywurst. Variety noted that Netflix had some food trucks set up around at the most prominent public square in Berlin – the Potsdamer Platz – serving currywurst.
According to Business Insider, Germany’s advertising regulator the Deutscher Werberat received over 50 complaints about the campaign. An agency spokesperson told the publication that some of the complaints alleged that the ad was “offensive to children and young people, fear-evoking, and disgusting.”
The agency stressed that they cannot force advertisers to remove its promotional materials but only to make them aware of it. Nonetheless, Netflix took the initiative to take down the ads.
— Verytte (@Verytte_) February 16, 2017
Santa Clarita Diet follows the life of a suburban couple – Sheila (Drew Barrymore) and Joel Hammond (Timothy Olyphant) – who try to keep their family together while dealing with Sheila as a zombie who consumes human flesh.
Other Santa Clarita Diet Gory Ads
Berlin is not the only city that has graphic Santa Clarita Diet ads. In the US, the show has billboards showing fingers in a French fry container with the tagline “Finger Food”.
Another ad features a hamburger with a bloody heart instead of a beef patty. It has a tagline: “Eat Your Heart Out.”
More ads across the country show a bottle filled with red liquid with the label “blood, brains, tissue, guts, plasma.” The billboard tagline reads “flesh squeezed.”
The most notable ads were strategically placed in New York’s Times Square, Los Angeles’ L.A. Live, and in Yonge-Dundas Square in Toronto. It features Sheila climbing out of a digital video billboard and into neighboring billboards.
In the ad, Sheila starts devouring the occupants while her husband tries to clean up the mess. Sheila (Netflix for that matter) has taken over every screen in the mentioned areas. Check out the ad here.
Creator Victor Fresco previously said the show is still about family and love. Fresco highlighted this even though there are lots of gory scenes in the show.
“We always wanted to take a big idea and make it as real as possible, make it authentic. [We thought about it like] what would really happen if I woke up with my wife of 25 years and she had this condition?”
Santa Clarita Diet season 1 is currently available to stream on Netflix. Bookmark GoshTV for future updates on the show.
Image Source: Twitter/Netflix