Facebook and Twitter Impact Fashion Industry

Panel of fashion marketing experts to discuss the impact of social media at FGI Los Angeles event on May 20th, 2010

By Robin Rowe

International jeans brand Diesel uses social media for "Be Stupid" campaign that urges consumers to take risks

HOLLYWOOD, CA  (Gosh!TV) 5/19/2010 – “No one has it 100% right,” says Fashionably Digital CEO Macala Wright Lee. “Success depends on how a brand or retailer is integrating social media into their overall marketing plan. During New York Fashion Week, Sorel stood out with their Style Coalition (stylecoalition.com) campaign and G-Star did an amazing job with their blogger site.”

Twitter and Facebook have become part of the standard marketing mix as customer information tools and for customer service. E-commerce is evolving into social commerce. “Bloggers with fierce use of Polyvore.com have caused brands and retailers to develop rich media tools to enhance online shopping experiences,” says Lee.

“Social media is a game-changer,” says Fox Rothschild Fashion Law Practice Group chair Staci Riordan. “It gives companies the ability to by-pass the traditional gate keepers of fashion. Social media will change the [Read more →]

May 19th, 2010 · No Comments

SXSW 2010: Twitter Losing Relevance?

Observed at the SXSW 2010 film festival in Austin this week, Twitter loses its edge

By Jeff Pulver

140 Conference to discuss what happened to Twitter at SXSW

AUSTIN, TX (Gosh!TV) 3/23/2010 – At South By Southwest 2010 (SXSW), a strange thing happened on the way to the Austin film festival. A community of twitter faithful shifted from sharing everything about everything on only Twitter (and maybe Facebook) and changed their habits to rely on learning about what was happening and where things were happening by using foursquare and Gowalla instead. There were other products and platforms being used including Loopt and GySPii but foursquare and Gowalla were the dominant platforms.

Friends of friends not attending SXSW may have greatly appreciated the reduction of what might otherwise appear as “noise” on twitter about specific happenings at SXSW. However, the unintended consequence of not using twitter at SXSW meant SXSW spent little time as a trending topic. In turn, that may have lowered the buzz and the impact that being a trending topic can have.

In the year since SXSW 2009, a number of friends became passionate and dependent on using Foursquare or Gowalla as the platform to share where they are and what is happening around them. At SXSW 2010, this was taken to a new level. If you’re spending time around your friends, and you have a chance to speak to them almost at will, there is something to be said about only sharing your location information. Then you have the ability to make decisions of what to do or where not to go based on this information.

There were times when one could feel the ebbs and the flows of people moving as they checked into various locations. While most of this is felt locally in [Read more →]

March 23rd, 2010 · No Comments

GRAMMY Stars Get Underwater Night Vision Cameras

Official GRAMMY Distinctive Assets gift suite presents celebrities with Vivitar cameras and other gifts

By Gabrielle Pantera

Vivatar DVR 510 Underwater Night Vision Camera sports USB port

HOLLYWOOD, CA (Gosh!TV) 2/8/2010 – Celebrities who visited gift suite included Taboo of the Black Eyed Peas, Lady Antebellum, Mary J Blige, Rihanna, Randy Jackson, Kimberly Caldwell, Lionel Richie, Roberta Flack and Kimora Lee Simmons. The official Grammys gift suite was presented by Distinctive Assets and hosted by Moroccanoil during rehearsals on January 28^th to 30th.

Celebrities could autograph gifts to donate MusiCares Foundation, that provides a safety net of critical assistance for members of the music community in times of need. Let’s take a look at the latest gift ideas.

Tech

Rihanna took one look and said, “Tech toys, tech toys!” The Vivitar Waterproof Night Vision DVR 510 camcorder weighs just 13 ounces, supports 640×480 at 30 fps, an 8x digital zoom, SD slot and a 1.8” preview screen. Waterproof to shoot underwater and at night. The Vivitar DVR 850W can go to five meters underwater with SD memory and a rechargeable LiIon battery.

Vivitar’s latest digital camera is the ViviCam 8027, a compact digital camera with a [Read more →]

February 8th, 2010 · No Comments