Lauren Elaine Black Label Swim has been chosen as the official swimwear for the Fitness and World Physique Magazine “Swimsuit Editions” on newsstands in October and is the official swimwear of Crystal Cruises, the world’s leading luxury line.  Designer Lauren Elaine will be seen on the new season of Bravo The Rachel Zoe Project premiering this month.

http://www.lauren-elainedesigns.com/

By Tenaya Cleveland

Alternative medicine: jewelry designer Monica Schuller chose Pilates, not back surgery

HOLLYWOOD, CA (Gosh!TV) 7/30/2010 – “Live life to the fullest and do what you need to be healthy and fit,” says Pilates instructor Monica Schuller. “The most satisfying thing about teaching Pilates is seeing my students improve and feel a difference in the way they feel about themselves.” Schuller teaches Pilates at JK Zen Fitness at Boulevard Health Club on Robertson, at Yogaworks, and at The Sports Club L.A.

A graduate of the Fashion Institute of Design and Merchandising, Schuller is the force behind the jewelry line Roc Kandy, featured at Bloomingdales, Fred Segal, The Palms Hotel, and the Las Vegas Wynn Resort. Her one-of-a-kind contemporary pieces are made of sterling silver, gold-filled, vermeil (gold-plated silver) and Austrian crystals combined with vintage beads and semi-precious stones.

Schuller turned to Pilates after suffering a major car accident. Having been athletic all her life, Schuller refused back surgery and the long-term quality of life consequences such operations have. After months in a neck brace with little ability to walk without pain, Schuller declared to her doctor she was done with all the painkillers, that there had to be a better way. She was encouraged by her physical therapist to try Pilates.

Pilates was hard work for her at first, but Schuller felt encouraged as she began to see results. “I loved the exercises and kept improving. Soon, I was taking classes two times a week and on the way to recovery.” Her love for being active, keeping a positive outlook and her determination overcame what would otherwise have been a debilitating tragedy. Eventually, Schuller regained all of her mobility, something back surgery could not have done.

One day in Pilates class, Shuller was asked to demonstrate exercises. She did so well that she became the “permanent demonstrator”. Schuller credits her teacher Tresa Harrington for inspiring her to become an instructor. “I loved the way she taught her classes. She encouraged me to get certified and start teaching.”

“I teach a straightforward Pilates,” says Schuller who prefers the classic style. “I use all Pilates exercises and try not to divert from the original. I like to challenge students in my class, giving options for a more difficult position in a particular exercise, but never leaving out the beginner.”

Schuller’s love and enthusiasm for fitness and teaching have inspired her to continue her Pilates education. She’s currently training to teach on the Pilates Reformer. “The Reformer helps keep the user aligned properly and adds resistance to the workout,” says Schuller. The Reformer, created by Joseph Pilates, is a workout bench with a movable carriage, a pulley system and an adjustable foot bar.

Schuller says, “The most satisfying thing about teaching Pilates is seeing my students improve and feel a difference in the way they feel about themselves…whether it’s gaining more flexibility, doing an exercise correctly or doing all of the repetitions.”

Schuller teaches at JK Zen Fitness at Boulevard Health Club on Robertson, Yogaworks, and The Sports Club LA.

• http://www.blvdhealthclub.com/
• http://yogaworks.com
• http://www.thesportsclubla.com

Panel of fashion marketing experts to discuss the impact of social media at FGI Los Angeles event on May 20th, 2010

By Robin Rowe

International jeans brand Diesel uses social media for "Be Stupid" campaign that urges consumers to take risks

HOLLYWOOD, CA  (Gosh!TV) 5/19/2010 – “No one has it 100% right,” says Fashionably Digital CEO Macala Wright Lee. “Success depends on how a brand or retailer is integrating social media into their overall marketing plan. During New York Fashion Week, Sorel stood out with their Style Coalition (stylecoalition.com) campaign and G-Star did an amazing job with their blogger site.”

Twitter and Facebook have become part of the standard marketing mix as customer information tools and for customer service. E-commerce is evolving into social commerce. “Bloggers with fierce use of Polyvore.com have caused brands and retailers to develop rich media tools to enhance online shopping experiences,” says Lee.

“Social media is a game-changer,” says Fox Rothschild Fashion Law Practice Group chair Staci Riordan. “It gives companies the ability to by-pass the traditional gate keepers of fashion. Social media will change the way clothes are marketed and sold, bringing what’s in stores closer to what’s in season as well as allowing customers to purchase the looks they see on the runways, or on TV, as soon as the show is over.” Riordan is the founder and editor of the Fashion Law Blog (http://fashionlaw.foxrothschild.com).

“I think Burberry is doing a great job with social media, along with smaller companies like Bonobos, which uses YouTube very well,” says Riordan. “Scootergirls have built an amazing cult following on twitter.. I follow many designers and like those that talk about their world,

instead of merely posting what’s on sale.”

The brands and retailers Lee says are doing the best at using Facebook, Twitter and other social media for marketing and brand development are Hayden-Harnett (@Hayden_Harnett), Need Supply Co., Kate Spade, ModCloth.com and LOFT, (@Loft).

“Location based marketing (LBS) and geo-location services such as Gowalla and Foursquare are huge because of their potential to take online customer offline and into stores,” says Lee. “Marc Jacobs, Jimmy Choo and Diesel are all testing the potential of Foursquare. Diesel’s BE STUPID campaign is probably on my top 10 Lists of best branded campaigns in 2010.”

“Social media should not just be another billboard,” says Riordan.  “It’s a way to engage your customer and get to know him or her better. I think licensing will be key in 2011.”

Social media conversations can yield valuable market research, customer insights and competitor information. Lee recommends using social media monitoring tools, such as partner Attensity360.

Fashionably Digital is going to be building the community over the next year for Sense of Fashion, a new client that’s recently funded. Sense Of Fashion (SenseOFashion.com) is an international, social fashion community that is the fastest growing indie fashion marketplace on the web says Lee.

Another Fashionably Digital project are the mobile style apps Stylish Girl + Cool Guy (www.stylishandcool.com). Lee says Stylish + Cool has had over 500,000 downloads from iTunes and have 100,000 active users. “We’re developing a more robust version that integrates geo-location services such as Foursquare,” says Lee.

Riordan is working on a national series of events that address the hot topics in fashion law, including the Design Piracy Prohibition Act (DPPA), managing your fashion company in the new economy, and using social media tools to build brand.

A “Social Media Secrets” panel discussion is being presented by fashion industry association Fashion Group International Los Angeles (http://fgila.org). A panel of experts will discuss social media marketing for fashion, using blogs and networking brand development.

The panel members:

• FashionablyMarketing.Me editor-in-chief Macala Wright Lee
• The-Coveted.com blogger Jennine Jacob
• PRCouture.com founder Crosby Noricks
• Fox Rothschild fashion attorney Staci Riordan
• Stonefield Josephson financial planner Ron Friedman

The event is May 20th, 2010, from 6pm to 9pm at Stonefield Josephson, 2049 Century Park East, Level D Conference Room, Los Angeles.

By Gabrielle Pantera

Emily Blunt Golden Globes dress on auction online, other celebrity gifts by Madison & Mulholland

HOLLYWOOD, CA (Gosh!TV) 1/25/2010 – Despite being caught in the rain, Emily Blunt looked fantastic in a Dolce & Gabbana gown on the red carpet at the 2010 Golden Globe Awards. The Clothes Off Our Back Foundation charity auction website is now offering that dress for sale and other celebrity items to raise money for charities including Haiti disaster relief.

Madison & Mulholland hosted a gift suite where Golden Globe nominees and celebrities were invited to create a gift bag for charity. Celebrities signed and personalized the items to be sold online at The Clothes Off Our Back. Let’s take a look at what’s in these gift bags.

Accessories

Forever Lily, An Unexpected Mother’s Journey to Adoption in China is a book and a perfume. When Beth Nonte Russell travels to China to help her friend Alex adopt a baby girl from an orphanage there, she thinks it will be an adventure, a chance to see the world. But her friend, who had prepared for the adoption for many months, panics after being presented with the frail baby. The situation develops into one of the greatest challenges of Russell’s life.

Forever Lily, the fragrance, is an enveloping Oriental blend with a top note dominated by clove and sweet accents of lemon and fresh lychee. The fresh green crispness of fig and the feminine presence of stargazer lily are equally balanced in the middle note. The base note is comprised of cedarwood, vanilla, amber and sandalwood. A wonderful fragrence that’s not overpowering.

http://www.goodtruebeautifulinc.com/foreverlily.php

Judith Leiber

Judith Leiber handbags, eyewear, fur, and cashmere accessories are considered the cutting edge of high fashion, while remaining timeless classics..

www.judithleiber.com

Charlie Lapson luxury accessories include handbags, watches and jewelry. Handbags are crafted from Italian leather. Watches are from Switzerland. Jewelry pieces to update your wardrobe and not break the bank.

www.charlielapson.com

Zennis

Zemis online department store offers fabulous necklaces and bracelets, including the We Cuff Baby Pink-Black bracelet. Named after the famous two-headed snake, the elegantly designed cuff comes in two color combinations and is adjustable.

www.zemis.com

Purple Jade

Purple Jade offers necklaces with beads that range from solid round to hollow carved pieces. There are also bracelets, pendants, native American carvings, animal carvings, and dragons, leaf and 3D aminal carvings. Genuine Purple Jade is a hard and durable natural rock that’s composed primarily of the minerals jadeite, acmite, quartz and plagioclase. There is no bleaching or dying of this purple jade. The color ranges from taupe to mahogany to lavender-purple.

www.purple-jade.com

Dara Ettinger

Dara Ettinger Jewelry known for using stones with spiritual properties, has added bigger and bolder rings to her collection. Available at specialty and department stores nationwide. Based in Los Angeles.

www.daraettinger.com

Marjorie Andreade Goddess Accessories are fancy tops made with opulent fabrics to take you from day to night in an instant. One design is fancy lace that you button at the neck to dress up your outfit. Another design is a piece of fabric sewn with different fabric on the inside from the outside. It’s a square with a circle cut out in the center that you put your arms thought and tie together. A vest look updates your outfit for the night.

www.marjorieandreade.com

Beauty

MD Lash Factor offers a new ceyelash conditioner. The cosmetic breakthrough was formulated by Dr. Susan F. Lin to promote the appearance of longer, thicker, fuller eyelashes in as little as one week. Opthalmologist tested, safe for contact lens wearers and people with sensitive eyes. Pprostaglandin-free. No animal testing. Avoids risk of permanent change in pigments for iris and skin. No need for prescription. All study participants reported the appearance of fuller lashes, even one subject undergoing chemotherapy. Easy to use, once a day nightly application. Paraben-free.

http://www.mdlashfactor.com/

Sakura Silk from Japan is being introduced. They offer an exfoliant that is for your body. They also have an exfolaint for your feet.

www.sakurasilk.com

Keratin Complex hair care by hairdresser Peter Coppola was available to nominees and presenters. Coppola’s Smoothing Therapy is their signature product. Launched in 2007, Keratin Complex is now the leading smoothing system in the world. Specially formulated to contain natural keratin protein that rebuilds, restores and rejuvenates all types of hair. No more bad hair days with Keratin Complex.

http://www.keratincomplex.com/

DEX New York offers modern minerals make-ip as well as being a makeup studio, photography studio, progressive hair studio, learning center and a relaxing beauty oasis. Mineral makeup combines heath benefits in protecting against the sun and city living while replenishing and nourishing the skins surface.

www.dexnewyorkstudios.com

Peeka-bu intimate grooming mirror for waxing and grooming those hard-to-see areas. Eliminates salon visits. The Peeka-bu mirror frame is manufactured with EcoPure, a biodegradable additive that enables microorganisms to safely degrade the product back into the Earth.

www.peeka-bu.com

Green

Reuse Jeans

REUSE Jeans, fashion with a smaller carbon footprint. Jeans, shorts and skirts are sustainable, attainable and constructed from 80% recycled fabric. REUSE jeans embody the future of the fashion industry. REUSE jeans are tailored and stylish with handcrafted detailing and signature touches. REUSE debuts its unrivaled collection of eco-friendly jeans in the spring of 2010.

www.reusejeans.com

Ionator

Ionator active ion is a chemical-free power cleaner. Converts tap water into ionized water to clean and sanitize items in your home.

http://www.activeion.com

Health & Food

HerbaSways Spa is about living from the inside out starting with nutrition your body. Powerful antioxidants and nutrients are found naturally in teas and fruit from around the world. Flavors are green tea, raspbwerry green tea, peach green tea, blueberry, 7 acai berry blend and Herbaslim.

www.herbaswayspa.com

Hansen Cakes

Hansen’s Bakery provides gorgeous cakes. “If you have a photo, we can airbrush it on a cake,” says chef Suzie Finer. On a tall wedding cake are images from the nominated films. Sheet cakes were decorated with photos of the Golden Globe.

www.hansencakes.com/

Marley Coffee is on a 52-acre private estate atop the Blue Mountains in Chepstowe, Portland Jamaica, considered a region with the world’s most desirable coffee beans.

Marley Coffee has an intoxicating aroma and rich, smooth flavor into every cup. All the coffees are certified organic by the USDA, the Pacific Agricultural Certification Society of Canada (PACS), and comply by the company’s ITAL standards. Flavors are: Lively Up Orgainc five-bean espresso blend, Simmer Down Organic Swiss Water Decaf, One Love Eithiopian Yirgacheffee, Mystic Morning Organic Wake Up coffee and Jammin Jave organic bold full city roast. Marley Coffee is an international gourmet coffee company with offices in Vancouver, Los Angeles and Jamaica.

www.marleycoffee.com

Shakers Vodka has a wheat vodka flavor of toasted wheat, vanilla and cocoa. Their rye vodka’s flavor is hearty toasted rye with a hint of spiciness. Made in the USA.

http://shakersvodka.com/

Eagle Castle Winery is located high in the hills of California’s coastal wine region. Weddings, wine tasting, charity and private events are held at the winery.

www.eaglecastlewinery.com/

More

Paris Luxe Apartments are luxury apartments available for rent in Paris. Renting an apartment is great for families or as a romantic vacation. Your pied-a-terre, your home way from home. Many of the apartments have been featured in high profile magazines. Homes are owned by expats and lovingly cared for.

www.parisluxeapt.com

Antigua & Barbuda Department of Tourism provided a four-night stay at a luxury resort of your choice on the Caribbean island of Antigua.

www.antigua-barbuda.org

NewBeauty Magazine is unlike any other women’s magazine in the market today.

http://www.newbeauty.com/

Madison & Mulholland also hosted a “Cocktails for Charity” event January 14th, where guests will experienced an evening of world-class shopping plus a live auction featuring artworks from Picasso and Chagall, and jewels from Van Cleef & Arpels. To benefit Help For Orphans International, www.helpfororphans.org. The Haiti Project and Help for Orphans have partnered together to bring immediate help to the Haitian children who have lost parents. The project wants to launch a Haitian orphanage for children in desperate need of urgent care.

Charlie Lapson celebrity handbags

HOLLYWOOD,‭ ‬CA‭ (‬Gosh!TV‭) ‬12/19/2009‭ – ‬Day‭ 23 ‬gift idea: Celebrity handbags for someone special on your list. Charlie Lapson celebrity accessories include purses, watches and jewelry. Handbags are crafted with Italian leather. Watches are made in Switzerland. Men’s accessories include watches and wallets.

www.charlielapson.com

In honor of the holidays,‭ ‬a fresh gift idea for that special one who you want to give the perfect gift.‭ ‬Every day we’ll present a featured gift idea and list all the gift ideas to date.‭ ‬These are affordable gifts that show more thought than the mundane tie or scarf.‭ ‬Pick one or the true romantic can give every one,‭ ‬one per day.

HOLLYWOOD, CA (Gosh!TV) 11/4/2009 – Rock Fashion Week Los Angeles presents Biatta, intimate apparel and lingerie meeting the challenge of high quality fashion at competitive prices. Available through Victoria’s Secret, Nordstrom, Bloomingdales’s, Macy’s Marshall Fields, Sak’s, Targe, Sears, J.C. Penny and Bootlegger.